Question

Which of the following are components of the macro environment?

i. Political factors like government stability
ii. Competitors and suppliers
iii. Social and cultural trends
iv. Intermediaries like distributors and retailers

• A. i and iii
• B. i, ii and iii
• C. ii and iv
• D. i, iii and iv

Answer 1

Answer:

A. i and iii

• Political factors and social trends are macro environment components. Competitors, suppliers, and intermediaries belong to the micro environment, which is more immediate to the organization.