HDFC Bank, India's largest private sector bank, today launched GIGA – a complete financial suite of products and services designed especially for gig workers/ freelancers.
HDFC Bank has introduced GIGA, a financial suite designed for gig workers and freelancers. The programme aims to address the financial needs of India's burgeoning gig economy.
HDFC Bank, India’s largest private sector bank, today launched GIGA – a complete financial suite of products and services designed especially for gig workers/ freelancers.
As a start-point, the Bank conducted an in-depth consumer research study to understand the needs of freelancers, based on which, it has launched GIGA – a digital-first programme offering a host of customised products and services to address the requirements of freelancers.
The gig economy stretches across the continuum of white-collar professionals such as management consultants, software programmers and designers, architects, investment advisors to grey collar workers that carry specific vocational/technical expertise to blue collar and pink-collar workers that comprise delivery partners and care givers.