Question

Market survey is a/an____________________method of forecasting.

• A. inclusive
• B. opportunistic
• C. judgmental
• D. exclusive

Answer 1

Answer:

C. judgmental

Market survey is a qualitative or judgmental method of forecasting, used for new products and long term forecasting. It includes methods like Delphi technique, opinion survey, and market research. The quantitative or objective approach is used for short term forecasting of existing products, and includes methods like moving average and exponential smoothing.