Question

Read the following passage and answer the questions based on the passage: How does the author differentiate genuine CSR from tokenistic CSR?

• A. Through environmental certification
• B. Through government involvement
• C. Through intent and impact
• D. Through marketing partnerships

Answer 1

Answer:

C. Through intent and impact

According to the Passage: The text explicitly highlights how authentic CSR is separated from mere superficial PR exercises. It states: "However, genuine CSR is distinguished from superficial public relations exercises by its intent, consistency, and impact measurement. Tokenistic CSR—where companies engage in isolated acts of giving to polish their public image—can often be counterproductive..." Therefore, intent, consistency, and measurable impact are the key differentiating factors.