Question

Read the following statements and choose the correct option:

i. The macro environment includes political, economic, social, technological, legal, and environmental factors.
ii. The micro environment consists of customers, suppliers, competitors, and intermediaries.
iii. Macro environment factors can be directly controlled by the organization.
iv. Micro environment factors are completely uncontrollable by the organization.

• A. i and ii
• B. i, ii and iii
• C. ii, iii and iv
• D. i, iii and iv

Answer 1

Answer:

A. i and ii

• Statements i and ii are correct definitions of macro and micro environments. Statement iii is incorrect; macro factors are not under organizational control. Statement iv is also incorrect; while micro factors cannot be fully controlled, organizations can influence them to some extent.