Question

The banking which aims to be the one-stop shop for as many financial service possible on the behalf of individual clients is known as ?

• A. investment banking
• B. branch banking
• C. consumer banking
• D. commercial banking

Answer 1

Answer:

C. consumer banking

Retail Banking:

• Retail banking is also known as consumer banking or personal banking.
• It is the banking that provides financial services to general public. (Individual customers)
• Aims to be the one-stop shop for as many financial service possible on the behalf of individual clients
• It is a mass market banking model.
• Loan size is low
• Risk is widespread
• B2C Approach relating to Retail banking
•  Impact of NPA is low.
• Retail banking is a major form of commercial banking but mainly targeted to consumers rather than corporate clients.