The brand name of the issuer bank is not mentioned in a credit card. Such a card is called
ACo-branded card
BWhite level card
CCounterfeit card
DHot card
Answer:
A. Co-branded card
Read Explanation:
Co-branded Credit Cards
- Definition: A co-branded credit card is a financial product issued through a partnership between a bank (the financial institution) and a non-banking partner, such as a retail store, airline, hotel chain, or e-commerce platform.
- Branding Structure: While the bank provides the payment network (e.g., Visa, Mastercard, RuPay) and credit backing, the card prominently features the brand name of the non-banking partner rather than solely displaying the issuing bank's identity.
- Incentive Mechanism: These cards are designed to drive customer loyalty by offering exclusive rewards, such as loyalty points, discounts, cashback, or air miles, specifically redeemable within the partner brand's ecosystem.
- Operational Model: The partner brand benefits from increased customer retention and spending, while the bank acquires new customers through the partner's existing user base.
- Key Distinction: Unlike a standard proprietary credit card issued directly by a bank (where the bank's brand is the primary focus), the co-branded card prioritizes the identity of the retail or service partner to leverage its market reputation and customer loyalty.
- Examples: Common examples in the market include cards issued in partnership with airlines (e.g., Vistara, Air India), retail chains (e.g., Shoppers Stop, Reliance Retail), and digital platforms (e.g., Amazon Pay ICICI Bank card, Flipkart Axis Bank card).