Question

What does a 'donor stewardship plan' primarily aim to achieve?

• A. To build and maintain long-term relationships with existing donors.
• B. To solicit donations from new potential donors.
• C. To minimize the administrative costs associated with fundraising.
• D. To quickly increase the amount of funds raised in a single campaign.

Answer 1

Answer:

A. To build and maintain long-term relationships with existing donors.

• Donor stewardship is the process of cultivating and nurturing relationships with donors to ensure they feel appreciated and stay engaged, leading to future support.