Question

What does the 'phygital' ecosystem in MY Bharat aim to achieve?

• A. To separate digital and physical experiences
• B. To create a purely online platform
• C. To connect the digital world with physical experiences for young people
• D. To focus only on digital learning resources

Answer 1

Answer:

C. To connect the digital world with physical experiences for young people

The 'phygital' ecosystem in MY Bharat is a strategy to seamlessly integrate the digital (online) world with physical (on-ground) experiences for India's youth.

Its aim is to:

• Enhance Accessibility: Use the digital platform to connect young people from both urban and rural areas to a wide range of opportunities.

• Empower Action: Bridge the gap between online registration for programs and actual physical participation in volunteer work, experiential learning, and community engagement projects.

• Create "Yuva Setu": Empower youth to act as a "Youth Bridge" (Yuva Setu) between the government and citizens, leveraging digital tools for communication while executing physical community transformation on the ground.