The 'phygital' ecosystem in MY Bharat is a strategy to seamlessly integrate the digital (online) world with physical (on-ground) experiences for India's youth.
Its aim is to:
Enhance Accessibility: Use the digital platform to connect young people from both urban and rural areas to a wide range of opportunities.
Empower Action: Bridge the gap between online registration for programs and actual physical participation in volunteer work, experiential learning, and community engagement projects.
Create "Yuva Setu": Empower youth to act as a "Youth Bridge" (Yuva Setu) between the government and citizens, leveraging digital tools for communication while executing physical community transformation on the ground.
