Question

What is a major advantage of using 'social media' for resource mobilisation?

• A. It allows an organization to reach a large and diverse audience at a low cost.
• B. It requires significant investment in specialized software.
• C. It primarily facilitates communication within the organization.
• D. It is only effective for non-profit organizations.

Answer 1

Answer:

A. It allows an organization to reach a large and diverse audience at a low cost.

• Social media platforms provide a vast reach and are a highly cost-effective way to engage with a broad audience for fundraising.