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What is a primary function of CRM software in managing customer relationships?

ATracking customer history, preferences, and interactions

BIgnoring customer data

CReplacing human customer service agents completely

DOnly handling financial transactions

Answer:

A. Tracking customer history, preferences, and interactions

Read Explanation:

  • CRM software like Salesforce, Zoho, and HubSpot helps organizations maintain detailed records of customer data, enabling personalized services and stronger customer relationships.


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