Question

What is a primary function of CRM software in managing customer relationships?

• A. Tracking customer history, preferences, and interactions
• B. Ignoring customer data
• C. Replacing human customer service agents completely
• D. Only handling financial transactions

Answer 1

Answer:

A. Tracking customer history, preferences, and interactions

• CRM software like Salesforce, Zoho, and HubSpot helps organizations maintain detailed records of customer data, enabling personalized services and stronger customer relationships.