Question

What is the primary goal of India Handmade?

• A. To increase the export of machine-made goods from India.
• B. To connect artisans and weavers directly with customers, removing middlemen.
• C. To provide training programs for artisans on modern marketing techniques.
• D. To document the history of Indian handicrafts.

Answer 1

Answer:

B. To connect artisans and weavers directly with customers, removing middlemen.

The primary goal of India Handmade is to ensure the financial and social empowerment of Indian artisans and weavers by establishing a direct-to-consumer digital marketplace, thereby eliminating intermediaries to secure fair wages and promote their traditional skills globally.