Question

What is the primary role of 'India Handmade' in the context of Indian crafts?

1. It functions as an online marketplace connecting artisans directly with customers.
2. It aims to provide global visibility for Indian handmade products.
3. It works towards ensuring artisans receive fair remuneration for their work.
4. It facilitates the preservation and promotion of India's diverse craft traditions.

• A. All of these
• B. None of these
• C. iii, iv
• D. i, ii

Answer 1

Answer:

A. All of these

The 'India Handmade' platform serves a crucial role in the ecosystem of Indian crafts. It acts as a digital bridge, directly linking artisans and weavers with a global customer base. This direct engagement is instrumental in maximizing the earnings of craftspeople by circumventing traditional supply chains and eliminating exploitative middlemen. Beyond economic empowerment, the platform is dedicated to cultural preservation, offering a vital avenue for promoting and sustaining the intricate artistry and diverse traditions of Indian handicrafts. By providing enhanced market access and visibility, India Handmade supports the socio-economic upliftment of artisan communities and ensures the continuity of these cherished art forms.