Question

What is the role of a 'prospect research' in resource mobilisation?

• A. To manage existing donor relationships and ensure compliance.
• B. To develop fundraising strategies and set financial targets.
• C. To identify and evaluate potential donors and funding sources.
• D. To analyze past fundraising performance and identify trends.

Answer 1

Answer:

C. To identify and evaluate potential donors and funding sources.

• Prospect research is the process of finding and assessing individuals, foundations, or corporations that have the capacity and interest to support an organization.