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What is the role of a 'prospect research' in resource mobilisation?

ATo manage existing donor relationships and ensure compliance.

BTo develop fundraising strategies and set financial targets.

CTo identify and evaluate potential donors and funding sources.

DTo analyze past fundraising performance and identify trends.

Answer:

C. To identify and evaluate potential donors and funding sources.

Read Explanation:

  • Prospect research is the process of finding and assessing individuals, foundations, or corporations that have the capacity and interest to support an organization.


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