Question

Which of the following best represents an application of semantics in advertising?

• A. Using sound patterns to make catchy slogans
• B. Choosing words with positive connotations to influence consumers
• C. Analyzing sentence structures for better readability
• D. Studying regional accents to target audiences

Answer 1

Answer:

B. Choosing words with positive connotations to influence consumers

In advertising, semantics is applied by carefully choosing words and phrases to convey specific meanings and desired associations to the target audience, influencing their perceptions and emotions towards a product or brand by leveraging the power of connotation, imagery, and cultural context within the language used in advertisements; essentially, using language strategically to create a positive image and connection with consumers.