The Sanskrit word alamkara is significant in Indian aesthetics because it refers to ornamentation, decoration, and figures of speech that enhance the beauty of poetry and prose.
Ornamentation
The word alamkara can refer to physical adornments like jewelry, or to the ornamentation of sound in poetry.
Figures of speech
Alamkara can also refer to literary devices like metaphors, similes, puns, and metonyms. These devices can make prose and poetry more attractive and effective.
Alamkara school
The Alamkara school of Sanskrit poetics emphasizes the importance of alamkara in poetry. The science of poetics in Sanskrit is called alamkarashastra.
