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Which of the following is an example of personalization in customer relationship management?

AIgnoring customer preferences

BOffering the same promotions to every customer

CNetflix recommending shows based on viewing history

DRandom product suggestions unrelated to the customer’s interest

Answer:

C. Netflix recommending shows based on viewing history

Read Explanation:

  • Netflix uses big data analytics to personalize recommendations, improving user engagement and satisfaction

Related Questions:

Who is credited with proposing the management principle of 'Subordination of Individual Interest to General Interest'?

How does the Contingency Approach view the role of social trends in influencing management decisions?

  1. Social trends are irrelevant external factors for management.
  2. Managers should consider social trends as important situational determinants.
  3. Social trends only affect non-profit organizations.
  4. The Contingency Approach focuses exclusively on economic factors.
    Which study aims to eliminate unnecessary movements in work according to Taylor?
    Fayol's principle of order says:

    Which of the following are considered situational determinants in the context of the Contingency Approach?

    1. Market competition and social trends.
    2. A fixed, unchanging organizational structure.
    3. Universal management principles.
    4. Employee skills and the organization's technology.