Which of the following is an example of personalization in customer relationship management?

Challenger App

★

1M+ Downloads

AIgnoring customer preferences

BOffering the same promotions to every customer

CNetflix recommending shows based on viewing history

DRandom product suggestions unrelated to the customer’s interest

Answer:

Netflix uses big data analytics to personalize recommendations, improving user engagement and satisfaction

Related Questions:

What is a significant contribution of the Contingency Approach regarding the organization's environment?

It suggests that the external environment has minimal impact on an organization.
It emphasizes the importance of the organization-environment fit.
It advocates for isolating the organization from external environmental influences.
It focuses only on internal organizational dynamics.

Which of the following statements accurately describe Quality Management?

Quality Management is a process focused solely on inspecting final products for defects.
It is a comprehensive process of overseeing all activities to ensure a desired level of excellence in products, services, and processes.
Quality Management is a narrow, reactive process focused on finding and fixing problems after they occur.
It is a broader concept than Total Quality Management (TQM), encompassing both the end result and the means to achieve it.