Question

Which sector has emerged as Kerala's core competency and contributes significantly to the State's GDP?

• A. A) Agriculture
• B. B) Information Technology
• C. C) Tourism
• D. D) Fisheries

Answer 1

Answer:

C. C) Tourism

Kerala's Tourism Sector: A Core Competency

• "God's Own Country" Brand: Kerala's tourism sector is famously branded as "God's Own Country," a highly successful marketing campaign launched in the 1980s. This tagline effectively captured the state's natural beauty and cultural richness, significantly boosting its global appeal.
• Diverse Tourist Attractions: The state boasts a unique blend of natural and cultural attractions, including pristine beaches (e.g., Kovalam, Varkala), serene backwaters (e.g., Alappuzha, Kumarakom), hill stations (e.g., Munnar, Wayanad), rich wildlife sanctuaries, and a strong tradition of Ayurveda and cultural festivals. This diversity caters to various tourist preferences.
• Significant GDP Contribution: Tourism has consistently been one of the primary drivers of Kerala's economy. It contributes substantially to the State's Gross Domestic Product (GSDP), making it a crucial economic pillar.
• Employment Generation: The sector is a major employer, providing direct and indirect employment opportunities to a large segment of the population. This includes jobs in hospitality, transportation, local crafts, guide services, and allied industries, significantly impacting local livelihoods.
• Responsible Tourism Initiatives: Kerala has been a pioneer in promoting Responsible Tourism (RT) initiatives, particularly exemplified by the Kumarakom model. The Responsible Tourism Mission focuses on ensuring economic benefits for local communities, preserving cultural heritage, and minimizing environmental impact. This model has received international acclaim.
• Health and Wellness Tourism: Ayurveda, a traditional system of medicine, is a significant component of Kerala's tourism, attracting a large number of international and domestic tourists seeking wellness and therapeutic treatments. This niche market adds unique value to the state's tourism portfolio.
• Awards and Recognition: Kerala Tourism has received numerous national and international awards for its innovative campaigns, sustainable practices, and high-quality tourism products, further solidifying its reputation as a leading global destination.
• Infrastructure Development: The growth of tourism has led to significant investments in infrastructure development, including airports, roads, hotels, resorts, and homestays, which further supports the sector's expansion and enhances the visitor experience.