One of the Rochdale Pioneers’ principles emphasized consumer protection by ensuring that goods sold by the co-operative were pure, unadulterated, and of good quality. This principle safeguards members and the community from fraud or unsafe products.
Other options:
a) Cash trading – relates to financial management, not consumer safety.
b) Political neutrality – ensures non-partisanship, unrelated to product safety.
d) Patronage dividend – concerns financial benefits to members, not safety.
This principle laid the foundation for trust and reliability in co-operative retailing.