Question

What is the primary purpose of the India Handmade platform?

• A. To sell mass-produced goods from India
• B. To connect artisans directly with customers and empower them
• C. To act as a middleman for international craft trade
• D. To provide training workshops for artisans

Answer 1

Answer:

B. To connect artisans directly with customers and empower them

The primary purpose of the India Handmade platform is to financially and socially empower Indian weavers and handicraft artisans by eliminating intermediaries.

This is achieved by serving as a zero-commission e-commerce marketplace that directly connects the producers of authentic, traditional, and handmade goods with customers worldwide. This model ensures that artisans receive fair compensation and promotes the preservation of India's diverse craft heritage