Question

What was the primary focus of the 12th edition of the Kerala Travel Mart (KTM) 2024?

• A. Promoting Kerala's backwaters and beaches
• B. Promoting Kerala as an important MICE tourism destination
• C. Facilitating business-to-consumer (B2C) sales
• D. Promoting traditional Ayurvedic wellness packages

Answer 1

Answer:

B. Promoting Kerala as an important MICE tourism destination

• The main focus of the event was to promote Kerala as an important wedding and MICE (meeting, industries, conferences, and exhibitions) tourism destination."