Question

Which Kerala tourism initiative promotes responsible tourism practices?

• A. Kerala Eco-Circuit Project
• B. Kerala Travel Mart
• C. Grand Kerala Shopping Festival
• D. Responsible Tourism Mission

Answer 1

Answer:

D. Responsible Tourism Mission

• The primary Kerala tourism initiative that promotes responsible tourism practices is the Kerala Responsible Tourism Mission Society, commonly known as the Responsible Tourism (RT) Mission.

• Launched in 2017 by the Government of Kerala, the RT Mission is the nodal agency tasked with spreading and implementing responsible tourism ideologies and initiatives across the state. Its core objective is to make tourism a tool for the development and empowerment of local communities, focusing on a "triple-bottom-line" approach encompassing economic, social, and environmental responsibilities.