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Which of the following are components of the macro environment?

i. Political factors like government stability
ii. Competitors and suppliers
iii. Social and cultural trends
iv. Intermediaries like distributors and retailers

Ai and iii

Bi, ii and iii

Cii and iv

Di, iii and iv

Answer:

A. i and iii

Read Explanation:

  • Political factors and social trends are macro environment components. Competitors, suppliers, and intermediaries belong to the micro environment, which is more immediate to the organization.


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