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How does technology-driven personalization impact customer loyalty?

AIt decreases customer satisfaction by ignoring preferences

BIt increases loyalty by tailoring offers and recommendations based on past behavior

CIt forces customers to accept generic offers

DIt removes customer choice

Answer:

B. It increases loyalty by tailoring offers and recommendations based on past behavior

Read Explanation:

  • Personalization through big data analytics, as used by Netflix and Starbucks, helps deliver relevant content and offers that enhance customer experience and foster stronger loyalty.


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