Which of the following statements is/are correct about Media Relations ?
(1) Drive strategic and tactical decision making.
(2) Highlight actual corporate value created by communication activities.
(3) Demonstrate the total value created by a communications department.
Which of the following statements is/are correct about Consumer PR ?
(1) It connects brand with the consumer
(2) It is an important tool of promotion
(3) Along with advertising Consumer PR can be very effective