Social cognitive learning is a psychological theory that explains how people learn behaviors by observing and imitating others:
Observational learning
People learn new behaviors by watching and imitating others. This is also known as vicarious learning.
Rewards and punishments
People are more likely to repeat behaviors that are rewarded and less likely to repeat behaviors that are punished.
Engagement with the environment
People's behavior choices are influenced by their engagement with the environment. For example, people learn different behaviors at school than they do at a courthouse.
Cultural norms
People reinforce and reproduce cultural norms by interpreting behavior, extracting meaning, and acting based on their beliefs.
Social cognitive theory is relevant to both research and practice. It has been applied to explain behaviors like physical distancing, mask-wearing, and vaccine uptake during the COVID-19 pandemic. It has also been used to study how media can influence beliefs and actions.